The Get On Campaign started in 2009, with the aim of encouraging the non riding UK population to try a motorcycle or scooter. The aim being to grow and maintain a healthy and sustainable future market.
The campaign is centred around the Get On web site www.geton.co.uk
which provides a one stop portal for all the information a new rider would need - including bikes, licencing, styles of bikes,training and from kit.
Get On is funded and owned by MCIA members and as such their products, services and dealer networks are promoted on the website.
Get On also provides 'free ride' opportunities in special events held at events and other public areas throughout the year, giving those interested a no obligation chance to try before they buy.