Powered Two Wheelers have many advantages, providing solutions to many of today’s transport issues and an economical alternative to the car. The MCI’s PR aims to highlight the many benefits of two wheels, helping to embed a culture of motorcycle use into the mainstream UK transport infrastructure.
All PR topics aim to increase the number of miles travelled on two wheels, improve safety or present motorcycling as a viable transport solution. This is achieved through developing relationships with media, creating positive news stories
, events and campaigns. PR plays an integral part in supporting MCI's initiatives and lobby activity.
The MCI is the primary voice and source of information for the UK motorcycle industry. MCI personnel are available for comment on all industry related matters and can help support any press activity organised by members.
for more information.