MCIA CEO to take on the 'Longest Day Up Challenge'

05 June 2019

The MCIA’s Chief Executive, Tony Campbell, will be participating in the motorcycle charity event  ‘The Longest Day Up Challenge

This will be the 7th event of its kind, organised and completed by participants who use their passion for motorcycling to raise funds for Cancer Research UK

To date the events have generated over £100,000 which has been used to find new ways to prevent, diagnose and treat cancer. 

This test of endurance takes place on 21st June, the longest day of the year, and Tony will join the determined team of riders at sunrise in Lands End and follow a designated route to arrive in John O’Groats by sunset the same day. 

Those wishing to support Tony and aid Cancer Research can donate here, or follow his progress, courtesy of BikeTrac, here.

For further details or to arrange interviews with Tony Campbell, contact Gina Evans on 02476 408000 or email

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