Dale Robinson

Dale has played a pivotal role in establishing Zero Motorcycles UK as a leader in the electric motorcycle sector. Founding the company and strategically building a robust dealer network has allowed Dale to cultivate a deep understanding of market dynamics and consumer preferences.

As Operations Director at Magic Group, Dale managed a dynamic team and achieved market dominance,  which resulted in the recognition of being the largest volume Harley-Davidson and Buell dealer in the UK.

As a Journeyman Superbike Racer early on in his career, Dale brings a unique perspective, and industry insight, which, coupled with a entrepreneurial spirit, positions him as an ideal candidate to understand and navigate the intricacies of an appointment within the motorcycle industry.