Luca Massei

Luca Massei
Piaggio (UK) Ltd

Luca Massei is the Country Manager of Piaggio Group for the United Kingdom and the Republic of Ireland, with responsibility for the Group’s two-wheeler brands: Aprilia, Moto Guzzi, Vespa, and Piaggio.

Born in Pisa in 1981, he holds a degree in Mechanical Engineering. He began his career at Iveco before joining the Piaggio Group in 2009, where he has since held positions of increasing responsibility across after sales and sales functions.

In 2019, he relocated to the United Kingdom to assume Marketing responsibilities for the local market. He subsequently spent two years in Vietnam as Product Marketing Manager for the Asia-Pacific Region before returning to the United Kingdom, where he currently serves as Managing Director of Piaggio UK.