Paulo Alves

Paulo Alves 
BMW Motorrad

Paulo is an MBA and Chartered Engineer and has been in the BMW Group for over 20 years. Has had a very varied career spending the first 10 years in the world of Engineering, involved in many new vehicle projects from Rover Group, Land Rover and MINI. Following a move to the area of Sales and Marketing, Paulo was responsible for Marketing Communications for the BMW brand in the UK.

Having spent 6 years in the Republic of Ireland as Managing Director for BMW Group Ireland, Paulo returned to the UK in 2020 to take up is current role of Head of BMW Motorrad and join the MCIA Board. A petrol head to the core, has a passion for classic cars and bikes and is also a keen motorcyclist.